Google Business Profile Optimisation
Better business information, service descriptions, categories and profile setup for local search — show up correctly and more often when customers search for what you do.
The most important digital asset most businesses neglect.
Your Google Business Profile (formerly Google My Business) is what appears when someone searches for your business name, or for the services you offer in your area. It's the panel with your address, hours, phone number, reviews, and photos — often the first thing a potential customer sees.
Optimising it is the work of making that profile complete, accurate, and search-optimised. Categories, service descriptions, attributes, photos, hours, and location data all influence whether your business shows up — and how it looks when it does.
An unoptimised profile is invisible — or worse, misleading.
Most businesses set up a Google Business Profile once and never touch it again. Categories are wrong. Services aren't listed. Hours are outdated. Photos are missing. The description is a single sentence from 2018.
The result is a profile that either doesn't appear in local search results, or appears with information that loses trust. A customer searching for your service might see a competitor first — or see your profile and think you're closed, outdated, or not quite the right fit.
Optimisation closes those gaps. Your profile becomes accurate, complete, and search-friendly — which means more appearances in local search, more calls, and more customers choosing you over the competition.
From setup to search presence.
Audit
We review your current profile — categories, services, hours, photos, reviews — and identify gaps and errors.
Optimise
We update categories, service descriptions, attributes, and business information to match what customers actually search for.
Enhance
We add photos, service listings, and location details that improve visibility and trust.
Maintain
We keep the profile updated as your business changes, and add new photos and updates regularly.
More local visibility, more direct calls.
More local search visibility
Appear in more searches for the services you offer.
Higher trust
A complete, updated profile signals a real, active business.
More calls and visits
Customers can act directly from your profile — call, directions, book.
Stronger reviews
Profiles with more activity tend to attract more reviews.
Better local SEO
Google Business Profile is a significant ranking signal for local search.
Foundation for paid ads
Optimised profiles work better with Local Services and Search Ads.
A profile tuned to your business and your customers.
- Full audit of your current Google Business Profile
- Category and secondary category selection based on what customers search for
- Service and product listings with descriptions
- Business description written for search and for customers
- Hours, holiday hours, and special hours setup
- Attributes (accessibility, payment, amenities, etc.)
- Photo uploads (exterior, interior, team, products)
- Location setup and service area configuration
- Integration with Google Maps and your website
- Ongoing updates and photo refreshes
Local businesses that depend on search visibility.
- Local service businesses (home services, trades, cleaning)
- Clinics, dental practices, and wellness studios
- Restaurants, cafés, and retail
- Salons, spas, and beauty businesses
- Professional services firms with a physical location
- Any business whose customers search Google before choosing
Often paired with Google Business Profile Optimisation.
Ready to get found locally?
Tell us what customers search for when they need your service. We'll show you how to appear for those searches.
Get a Custom Quote